EnthusiastsDirect automotive mailing lists

DATA CARD: MAILING LIST DESCRIPTION

Owners of Ford, Chevy, GMC and JeepĀ® 4x4 four wheel drive vehicles

(Note: for a more current data card visit our Hedges & Company page here.) Owners of 4x4 four wheel drive trucks. This is a mailing list of DIY consumers who do a lot of their own vehicle maintenance, and many enjoy going off road. These are great prospects for service repair products, suspension parts, tires and wheels, lifestyle products including hunting and outdoor offers, restyling accessories, magazine subscriptions, insurance offers, and car care products.

SEGMENTS: Ford truck owners   POPULARITY: ***** (5)
Chevy truck owners   CHANNELS: mail, email
GMC truck owners   MARKET: Consumer
  Jeep owners   GEOGRAPHY: United States
COSTS: Sold in multiples of 10,000 ... 20,000 ... 50,000 ...and 100,000 names for mail. Sold in multiples of 10,000 ... 20,000 ... 50,000 ... and 100,000 names for email.   DESCRIPTION: EnthusiastsDirect.com has utilized multiple data sources to come up with vehicle owner lists designed for the automotive aftermarket, including enthusiasts with DIY activity.
      GENDER: 90% male, 10% female (approx.)
      SELECTS: Home owner/renter (+$10/M)
        Married/single (+$10/M)
        No insurance (+$10/M)
        Bought new or used (+$10/M)
        Diesel or gasoline (+$10/M)
        Own vehicle or lease vehicle (+$10/M)
      AVERAGE AGE 45

Usage: Advanstar Communications, Off Road Expo

We've spent two years building and testing data, and creating strategic alliances with the original data providers to develop mailing lists exclusively for the automotive aftermarket. We use a complete year/make/model ownership masterfile of 120 million U.S. consumers including automobile, truck and motorcycle owners, and we can drill down to consumers with a buying history of aftermarket parts and accessories with DIY behavior.We have access to hundreds of variables on each of the nation's 110 million households including vehicle ownership, income, employment, marital status, consumer buying histories and more. If you need to grow your sales and reach new customers, rely on the most current, complete consumer database available in the automotive aftermarket.