MAILING LIST DESCRIPTION
Mailing list of Camaro owners from classic first generation to current late model vehicles. Owners of first generation Camaros, from the 1967 (on sale in 1966) to 1969 Camaros, are prime prospects for restoration parts and supplies, collector car insurance, and collector car magazine subscriptions. Owners of second generation 1970 to 1981 Camaros are prospects for restoration parts, performance parts and magazine subscriptions. Owners of third generation 1982-1992 Camaros, the first generation to include fuel injection, are excellent targets for restoration as well as performance products. Fourth generation 1993-2002 Camaros, sometimes referred to as F-bodies, are prospects for performance products, restoration products, car care products, and enthusiast magazine subscriptions. Owners of 2010 and up Camaros (on sale in early 2009), known as fifth generation, are great prospects for retro restyling accessories, magazine subscriptions, insurance offers, and car care products.
| SEGMENTS: | 1967-1969 Camaro owners | POPULARITY: | ***** (5) | |
| 1970-1981 Camaro owners | CHANNELS: | mail, email | ||
| 1982-1992 Camaro owners | MARKET: | Consumer | ||
| 1993-2002 Camaro owners | GEOGRAPHY: | United States | ||
| 2010-up Camaro owners | ||||
| COSTS: | Sold in multiples of 10,000 ... 20,000 ... 50,000 ...and 100,000 names for mail. Sold in multiples of 10,000 ... 20,000 ... 50,000 ... and 100,000 names for email. | DESCRIPTION: | EnthusiastsDirect.com has utilized multiple data sources to come up with vehicle owner lists designed for the automotive aftermarket, including enthusiasts with DIY activity. | |
| GENDER: | 90% male, 10% female | |||
| SELECTS: | Home owner/renter (+$10/M) | |||
| Married/single (+$10/M) | ||||
| No insurance (+$10/M) | ||||
| Bought new or used (+$10/M) | ||||
| Diesel or gasoline (+$10/M) | ||||
| Own vehicle or lease vehicle (+$10/M) |
Tests: [mail order company, name withheld by request]
We've spent two years building and testing data, and creating strategic alliances with the original data providers to develop mailing lists exclusively for the automotive aftermarket. We use a complete year/make/model ownership masterfile of 120 million U.S. consumers including automobile, truck and motorcycle owners, and we can drill down to consumers with a buying history of aftermarket parts and accessories with DIY behavior.We have access to hundreds of variables on each of the nation's 110 million households including vehicle ownership, income, employment, marital status, consumer buying histories and more. If you need to grow your sales and reach new customers, rely on the most current, complete consumer database available in the automotive aftermarket.