MAILING LIST DESCRIPTION
Mailing list of Mustang owners from classic first generation to current late model vehicles. Owners of first generation Mustangs, from the "1964 1/2" to 1973 Mustangs, are prime prospects for restoration parts and supplies, collector car insurance, and collector car magazine subscriptions. Owners of third generation 1979-1993 Mustangs, sometimes known as "Fox body" Mustangs, are excellent targets for restoration as well as performance products. Fourth generation 1994-2004 Mustangs, sometimes referred to as SN-95 Mustangs, are prospects for performance products, car care products, and enthusiast magazine subscriptions. Owners of 2005 and up Mustangs, known as fifth generation or D2C Mustangs, are great prospects for restyling accessories, magazine subscriptions, insurance offers, and car care products. 2011 Mustang owner lists will be available later in 2010.
| SEGMENTS: | 1965-1973 Mustang owners | POPULARITY: | ********** (10) | |
| 1979-1993 Mustang owners | CHANNELS: | mail, email | ||
| 1994-2004 Mustang owners | MARKET: | Consumer | ||
| 2005-2010 Mustang owners | GEOGRAPHY: | United States | ||
| COSTS: | Sold in multiples of 10,000 ... 20,000 ... 50,000 ...and 100,000 names for mail. Sold in multiples of 10,000 ... 20,000 ... 50,000 ... and 100,000 names for email. | DESCRIPTION: | EnthusiastsDirect.com has utilized multiple data sources to come up with vehicle owner lists designed for the automotive aftermarket, including enthusiasts with DIY activity. | |
| GENDER: | 90% male, 10% female | |||
| SELECTS: | Home owner/renter (+$10/M) | |||
| Married/single (+$10/M) | ||||
| No insurance (+$10/M) | ||||
| Bought new or used (+$10/M) | ||||
| Diesel or gasoline (+$10/M) | ||||
| Own vehicle or lease vehicle (+$10/M) |
Tests: Source Interlink Media, LDS Data Group, 5.0 Mustang
We've spent two years building and testing data, and creating strategic alliances with the original data providers to develop mailing lists exclusively for the automotive aftermarket. We use a complete year/make/model ownership masterfile of 120 million U.S. consumers including automobile, truck and motorcycle owners, and we can drill down to consumers with a buying history of aftermarket parts and accessories with DIY behavior.We have access to hundreds of variables on each of the nation's 110 million households including vehicle ownership, income, employment, marital status, consumer buying histories and more. If you need to grow your sales and reach new customers, rely on the most current, complete consumer database available in the automotive aftermarket.